adidas Y-3 Autumn/Winter 2009
先シーズン「Surveillance Cameras(監視カメラ)」と呼ばれるコンセプトで制作された[adidas Y-3]のウェブサイトが、09 Autumn/Winterのテーマも掲げたのは、引き続き「衛星」という俯瞰的な視点を用いたキャンペーン。もっとグローバルに展開しても面白かったような気がしますが、衛星通信という事で、デジタルノイズをはじめ電波障害・ページ遷移は秀逸。
制作はSid Lee Amsterdam。
Official: www.adidas.com/campaigns/y-3/aw09/
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